KB Financial Group will host the KPGA Tour’s ‘KB Financial Live Championship’ from May 25-28 at Blackstone Icheon Golf Club.
With a total prize fund of 700 million won and a first place prize of 140 million won, the ‘KB Financial Live Championship’ is expected to see fierce competition among Korea’s leading male professional golfers to lift the trophy.
Defending champion Yang Ji Ho (34), who won his first title last year with his caddie wife, will be looking to win his second consecutive title after a sluggish start to the season, while veteran Kim Biao (32), who has eight career Korean Tour wins, and Genesis Point leader Kang Kyung Nam (40) are also in contention.
In addition, Korea’s “Yonram” Chung Chan-min (24), who has been the hottest prospect on the tour this season as he tops the money list and Genesis Points, will be looking for his second win of the season with a “400-yard long hit. In addition, the KPGA’s next generation of stars, including 2022 Rookie of the Year Bae Yong-jun (23) and Kim Dong-min (25), the fourth-ranked player in the Genesis Points, are also ready to compete.
KB Financial is running the ‘Charity Hole-in-One Program’ at the 13th hole (par-3) of the tournament course to make a positive impact on our society towards a ‘better world’. If the first hole-in-one is made on this hole, KRW 100 million will be distributed to people in need of help and hope through charitable organizations.
In addition, a ‘KB Live Mobile Zone’ will be set up on the 17th hole (par 4), and every time a golf ball teed off by a player lands in the zone, KB will provide free ‘KB LiveM’ communication fees for two years to vulnerable youth (up to 100) in Icheon and Yeoju.
In addition, KB Financial will operate a KB Financial Group promotional booth at the tournament for families to experience KB Financial Group’s “No. 1 financial platform,” and those who visit the booth will be able to experience the representative platforms of KB Financial Group affiliates, including KB Bank’s “KB Live Mobile,” KB Securities’ “M-able,” KB Insurance’s “Direct App,” KB Card’s “KB Pay,” KB Capital’s “KB Cha Cha Cha,” and KB Savings Bank’s “Kiwi Bank. In addition, KB Life Insurance, which launched this year, will also offer giveaways at the event.
At the Gallery Plaza, KB Financial Group will operate the K-Bee Honey Café as part of the ‘K-Bee Project’ to save bees. Here, young baristas from Yeoju and Icheon will serve a variety of drinks using honey harvested from urban beekeeping, and all proceeds will be donated to the local community.
In addition, the K-Bag Flogging Program, a small initiative to protect the environment and the health of visiting galleries, will be held during the tournament, with generous prizes for galleries that bring their trash to the venue in free K-Bags.
Meanwhile, the Caddie Assistance Program, which was first implemented at the 2021 KPGA Korean Tour event, will continue this year. The Caddie Support Program was launched to support the caddies who work closely with the players, and received a great response from 111 caddies at the last tournament.스포츠토토
For caddies participating in this year’s tournament, KB Financial Group will provide a sponsorship of KRW 500,000 if they wear a hat with the KB logo. In addition, players who missed the cut will also receive 300,000 won in cut support per person.
An official from KB Financial said, “KB Financial, which is exerting good influence in creating a ‘better world,’ prepared this tournament to coexist with the local community and convey the importance of the environment.” “We will continue to lead the development of the financial industry, including digital innovation, fulfill our social responsibilities, and strive to entertain and impress the public,” he added.